Truworths Man

Truworths ManClaimed



Welcome to Truworths, one of South Africa’s leading fashion retailers, with over 728 stores in South Africa and 49 in the rest of Africa.

Truworths forms part of Truworths International, an investment holding company listed on the JSE, whose companies are engaged in the retailing of fashion apparel and accessories. The Truworths International Retail Group incorporates Identity, YDE and Uzzi.


The Truworths business model is driven by a philosophy that has been developed and refined over many years in pursuit of a unique approach to achieve sustainable growth in the complex and fast-moving retail fashion environment.

A major asset in this pursuit has been the strength of the Truworths brand, which represents an innovative, South African interpretation of fashion trends and attractive styling, competitive with the highest international standards, to youthful, fashionable consumers. MORE


1. Innovation and Passion – You approach your work with passion, energy and enthusiasm, regularly going the extra mile. You are creative and innovative driving newness and continuous improvements, putting your heart into what you do and so bringing your best to your team.

2. Encouraged to learn and to share – You are encouraged to be open to opportunities to learn by being receptive to others’ input. You abundantly share ideas, knowledge and resources. You are willing to invest in your future potential and that of others by driving your own development and supporting others to do the same. By doing this you contribute to the future success of the business. MORE


Youthful fashionable South Africans want to look attractive and to feel successful and confident. Truworths entices them into exciting and visually appealing retail emporiums which are staffed by passionate and knowledgeable team members and which offer wide ranges of curated and tasteful fashion of superb quality and intrinsic value. The ranges of unique aspirational fashionable brands are an innovative and adventurous blend of colour, fabric and fashion styling.


Vision for Customers
“Truworths helps me look attractive and feel successful and confident. Shopping at Truworths is exciting because it offers wide ranges of curated and tasteful fashion of superb quality and intrinsic value in retail emporiums that are visually appealing and are staffed by passionate and knowledgeable staff.”
Vision for Shareholders
“We are long term investors in Truworths because we trust in management’s capacity to execute innovative strategies which deliver significant value over time.”
Vision for Employees
“I am totally committed because my team members and I are encouraged to contribute innovatively and celebrate and reward excellence in contribution.”


Truworths International currently comprises Truworths Limited and the international franchise operations.

Truworths Limited is a leading South African retailer of fashion merchandise. The operation has developed a range of specialised retail formats including Truworths Woman, Truworths Man, Daniel Hechter, Inwear and LTD. Key to Truworths’ success has been the development of stores as brands and brands as stores. Truworths has become the destination of choice for fashionable individuals in search of quality fashion that makes them look attractive and successful, and feel enthused with confidence.


We strive to provide an enticing, exciting and visually appealing fashion retail environment where our customers can shop effortlessly, assisted by energetic, committed people. It is essential that store ambience reflects and enhances customer confidence in our offering of an innovative and adventurous blend of colour, fabric and fashion styling of international standards.

Regular market surveys indicate that excellent standards of service and visual merchandise presentation have been maintained. This has been achieved in conjunction with an improvement in productivity and profitability.


Truworths is positioned as the country’s premier fashion chain, catering for the youthful, quality-conscious South African customer who seeks inspired, innovative and adventurous fashion styling of international standards.

Our merchants have consistently proven their ability to forecast accurately and interpret global fashion trends for the South African lifestyle, earning Truworths the trust and respect of our customers.


We’re a group of dynamic individuals with our own ideas and opinions. This is what makes us unique and creates an environment where the contribution of ideas is embraced and encouraged. Truworths believes in recognising this contribution both financially and via other means such as developmental support. All of which leads to Truworths being innovative, creative and highly successful.


Our merchant trainees are our future and we believe that by investing in their potential – through mutual sharing of knowledge and experience – we are building the foundation for a successful company.


Being the source of our future buyers and planners, the merchant trainee programme is of immense strategic importance to our business and contributes directly to the success of our Merchandise Departments. As a result, a great deal of financial, human and physical resources have been made available to ensure its success.


Our cutting-edge training approach combines tailored on-the-job coaching and mentoring, formal training, HR support and ongoing progress assessment and career development.


Head Office is the hub of our business and is the main point of contact for the public, suppliers etc. To keep operations running smoothly and successfully, we employ only the best people across all areas of the business; people that complement our values and business philosophy.


The Graduate Trainee Programme equips interns with the necessary skills, knowledge and experience and grooms top candidates for merchandising positions within Truworths. The Programme ensures a succession strategy for the critical merchant planning and buying areas of the business.



Our stores (over six hundred in South Africa and over 40 stores in 8 countries in Africa outside of South Africa) are the face of our business and in order to maintain our reputation as the leading fashion retailer, we constantly strive to recruit high calibre, customer-oriented staff to serve as Truworths ambassadors. We are focused on developing staff, promoting from within wherever possible, and are committed to Employment Equity when recruiting both internally and externally.


The Truworths Distribution Centre (TDC) is an essential link in the chain of putting merchandise into stores. With over six hundred stores in South Africa and over 40 stores in Africa outside of South Africa, TDC ensures that merchandise received from manufacturers is efficiently distributed to all stores.

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