Cotton On | Maponya Mall

Those first-generation denim jackets. A simple idea struck a deep chord – laid-back, effortless, versatile. Everyone wanted them, and anyone could wear them. That’s where it all started. That first market came and went without a sale; something that might’ve shaken any young entrepreneur. But, instead of letting this deter him, Nigel looked at the bigger picture and decided to switch things up. Returning a week later with a new offer, the jackets sold out. The difference? Customer obsession was now front of mind – something that still drives our decision-making today. By providing great value to our customers, without compromising on quality, he’d found the sweet spot.